Ageility Sales & Marketing Manager

Location Information

AlerisLife, formerly known as "Five Star Senior Living” corporate headquarters are located in Newton, Massachusetts. Just 20 minutes outside of downtown Boston, the building features easy access to public transportation and the Massachusetts Turnpike.

Key Responsibilities

THIS ROLE IS A FULLY REMOTE OPPORTUNITY

Summary
Are you a passionate sales and marketing maven looking for the next step in your career? Do you thrive working in a purpose-driven environment, being part of a team committed to changing the lives of others? If you have B2B sales and marketing experience and can build a marketing plan from the ground up, we should talk.
Ageility is a rapidly growing rehab and fitness company for older adults, with 220 locations nationwide, looking for a strong sales and marketing manager to help us grow and expand into new markets across the U.S. You will develop a marketing plan, manage marketing campaigns, craft messaging and build B2B sales relationships for our range of newly-imagined rehab and fitness services and programs. As a key member of the growing AlerisLife sales & marketing team, you will lean on our creative team to build Ageility-specific ads, collateral, web content, pitch decks and more. You will develop a strong understanding of our Ageility audience personas and their needs, then help to bring to life marketing & sales experiences that will motivate and convert those audiences. As something of a data geek, you’ll also continually review both quantitative and qualitative data to discover what resonates and doesn’t, and to help iterate accordingly.
If you’re bold, committed to excellence, and enjoy creating mission-driven sales & marketing relationships and programs – we’d like to meet you.

Responsibilities

• Get to know our service/product teams inside-out to deeply understand goals, opportunities and core audiences
• Develop marketing plan and, working with internal and external teams, manage execution of both B2B and occasional B2C campaigns, tactics and programs to drive our next stage growth
• Create briefs that outline audience focus, KPIs, messaging, tactics and budgets
• Develop sales pitch decks and sales collateral to drive B2B sales
• Organize and attend national and regional trade shows to develop new external business relationships
• Maintain strong communication among team members and vendors, ensuring each understands their role and is continually updated on progress or concerns
• Work with vendors and data teams to compile reporting on marketing campaigns, and ensure service/product owners understand results and next steps
• Assist in managing deliverables for key marketing partnerships, such as the National Senior Games Association and Argentum
• Continually audit competitive landscape and seek new ways to engage prospects and support our sales team

Requirements

• 5+ years sales and marketing experience
• Strong understanding of sales & marketing strategy, building and managing national marketing programs and sales outreach
• Excellent communication, writing and organizational skills
• BSc in Marketing, English, Journalism or related field
• Ability to manage and prioritize multiple projects, meeting deadlines in a fast-paced environment

Shift/Hours

Daytime

Our Core Values

• We Put People First
• We Act With Integrity
• We Mind the Business
• We Listen, Then Act Decisively
• We Work to be Our Best

Five Star Senior Living and Ageility are operating divisions of AlerisLife, a provider of an evolving portfolio of residential and lifestyle services to older adults who want to live life to the fullest. We are approximately 10,000 team members serving in 29 states as well as our corporate AlerisLife headquarters located outside of Boston. Together, we’re assembling a suite of best-in-class products and services to inspire joyful living in a growing range of settings.

About Five Star

The Five Star Senior Living division includes independent living, assisted living and Alzheimer's/memory care communities across the United States. When you join Five Star, you become part of a family where you’ll be supported in your efforts, offered guidance in your career and celebrated for your unique talents. We’re a team of dedicated professionals who make it possible for older adults to live their healthiest, happiest and most fulfilling lives. We hope you can join us and be part of an amazing team!

EEOC

Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment. Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.

Vaccine Requirements
Please note that AlerisLife and its subsidiaries require COVID-19 vaccination and/or proof of COVID-19 vaccination for all employees as a condition of employment, subject to medical, religious or other accommodations or exemptions required by law. We believe this requirement is vital to keeping everyone at AlerisLife and in our communities safe. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager.