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Director of Business Development

in Boerne, TX

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Job Description Job Attributes+

  • Job ID

    1107110

  • Req ID

    112752BR

  • Job Category

    Sales Marketing

  • Career Area

    Corporate & Regional

  • Job Type

    Full-Time

  • Job Location

    Five Star Senior Living - Texas
    120 Crosspoint Dr.
    Boerne, TX 78006

Location Information

This position is supporting the Texas area.

Key Responsibilities

ABOUT THE TEAM

We’re a team of mission-driven individuals with a hunger for purposeful innovation and making a difference in the lives of others. We keep our values of People First, Trust Matters, Moving Forward and Passion for Life at the center of what we do and who they serve -- our people. We welcome diversity of backgrounds, ideas and life experiences. At AlerisLife and in our operating divisions, you’ll find a dedication to one another that’s profound; everyone plays a role in the success of others. What’s more, we have a respect for the commitments we all have outside of work and the trust and flexibility to attend to them.

ABOUT THE JOB

Under the direction of national sales leadership, the Director of Business Development works to drive customer acquisition and retention efforts within Five Star Senior Living, our flagship brand. They are responsible for overseeing, guiding and supporting the sales and marketing efforts of the communities in their assigned portfolio; providing leadership, mentoring, sales training and coaching for community leaders and sellers; and ensuring the ongoing development and execution of comprehensive and effective sales and marketing plans. They are also responsible for identifying and escalating operational barriers to sales effectiveness and resident retention. They are ultimately accountable for providing a clear roadmap that will allow operations to meet or exceed occupancy goals. This position is responsible for overseeing sales performance at the community level. While there is no direct reporting relationship with community sellers, this is considered a dotted line supervisory relationship.

ABOUT YOU
  • Purpose and Meaning – You have an authentic connection to our vision, mission and values that helps you advance our culture and keep People First at all times.
  • Advancing Others – Whether it’s for our customers or team members, you are known as someone committed to advancing others by supporting their continuous growth and leading them to achieve results. You get it – positive team experiences lead to incredible customer moments.
  • Operational ExcellenceYou are a systems thinker who encourages a mindset of continuous process improvement and outcomes, believes that ideas can come from everywhere and empowers people to find ways to improve how and what we deliver for our customers and each other.
  • You Are Accountable – to our team, our customer and our brand(s). You believe that how we achieve results is just as important as what we accomplish together.
  • Let’s Do This – Fast is as slow as we go! You thrive on maintaining the focus on what’s now while managing multiple priorities, projects and competing demands and helping others anticipate and embrace what’s next.

WHAT YOU WILL DO
  1. Oversee sales and marketing functions for an assigned portfolio of senior living communities, including ongoing customer engagement and satisfaction.
    1. Effectively function in a matrix environment, collaborate and drive results alongside other leaders.
    2. Analyze sales indicators and trends, align with operational partners on such.
    3. Ensure appropriate sales and customer engagement training for all key personnel in the region, and targeted coaching as required.
    4. Partner with operations in annual budget process and ongoing move-in goal targets.
    5. Communicate clear expectations for sales performance to community leadership.
    6. Assist in the hiring, development and performance management of community sellers in close partnership with executive director.
    7. Manage and monitor compliance for each community to CRM usage, timely move-in/out projections, driving commission approval, resident survey, participation rates and action plan.
    8. Review partnership metrics for their portfolio (both national and local partners) and identify opportunities.
    9. Partner with operations and engineering on rent readiness efforts and room upgrades.
    10. Ensure that community sellers and ED are onboarded with an understanding of key functions such as contracts, residency agreements, Safe Rent, etc.
    11. Partner with community to implement new resident welcome process
    12. Develop strong relationship with clinical and programming leadership, align on interventions and resident retention
  2. Drive sales effectiveness for each community in their portfolio.
    1. Develop sales teams at the community level and partner with operations to identify communities that need to be targeted for sales development.
    2. Coach and provide feedback to community sellers and leaders on overall sales functions.
    3. Review community level analytics on weekly, monthly and quarterly basis to identify opportunities for improvement in the sales cycle.
    4. Meet with each community team at least twice a month to review hot, warm leads, strategize appropriate follow-up, nurture and closing strategies, and assess engagement.
    5. Conduct successful community site visits (minimum quarterly) to include first impressions review, shadowing and/or modeling tours, evaluate the rent readiness of communities, assess model rooms.
  3. Oversee creation and ongoing maintenance of a community specific sales and marketing plan
    1. Assist in analyzing specific markets by reviewing demographics, competitors, referral sources, pricing and other relevant factors.
    2. Partner with home office team to ensure that community understands, is able to articulate, and is delivering on its better and different story (unique value proposition) to customers and external business partners.
    3. Oversee community relations marketing budget through a functional, measureable lead generation plan to impact occupancy.
    4. Partner with corporate marketing team to continually assess and enhance digital and search strategy and spend, and social media strategy.
    5. Ensure targeted and effective external business development activities.
    6. Include ongoing resident referral strategies in the sales and marketing plans.
    7. Ensure community is appropriately leveraging ancillary services and partnerships to drive resident experience as well as creating a referral system. Act as conduit for grass-roots partnership opportunities, facilitating, encouraging and fostering innovation, initiative and creativity at the field level.
    8. Complete analysis and make recommendations on community pricing and revenue management strategies including ROI on room upgrades and appropriate usage of concessions.


THE EXPERIENCES AND SKILLS YOU’LL BRING
Bachelor’s degree (in Marketing, Business, Communications or related field) or 10 to 15 years of related experience and/or training; or equivalent combination of education and experience.
Business Acumen
Communication Proficiency
Ethical Conduct
Leadership
Performance Management
Personal Effectiveness/Credibility
Problem Solving/Analysis
Strategic Thinking

Shift/Hours

Daytime

Our Core Values

  • We Put People First
  • We Act With Integrity
  • We Mind the Business
  • We Listen, Then Act Decisively
  • We Work to be Our Best


Five Star Senior Living and Ageility are operating divisions of AlerisLife, a provider of an evolving portfolio of residential and lifestyle services to older adults who want to live life to the fullest. We are approximately 10,000 team members serving in 29 states as well as our corporate AlerisLife headquarters located outside of Boston. Together, we’re assembling a suite of best-in-class products and services to inspire joyful living in a growing range of settings.


About Five Star

The Five Star Senior Living division includes independent living, assisted living and Alzheimer's/memory care communities across the United States. When you join Five Star, you become part of a family where you’ll be supported in your efforts, offered guidance in your career and celebrated for your unique talents. We’re a team of dedicated professionals who make it possible for older adults to live their healthiest, happiest and most fulfilling lives. We hope you can join us and be part of an amazing team!


EEOC

Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment. Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.

JOB LOCATION

120 Crosspoint Dr.
Boerne, TX  78006

Perks & Benefits

  • Health
    Health
  • Dental
    Dental
  • Vision
    Vision
  • Life Insurance
    Life Insurance
  • Voluntary Insurance
    Voluntary Insurance
  • PTO
    PTO
  • Tuition
    Tuition
  • 401K Retirement Savings Plan
    401K Retirement Savings Plan
  • Medical and Dependent Care FSA
    Medical and Dependent Care FSA

Saved Jobs

    HEAR FROM OUR TEAM MEMBERS

    I have only been at Five Star for a short while, but I have not regretted that decision. The staff is friendly, and I fell in love with my residents from the moment I first walked in. Five Star recognizes each of their employees' unique abilities and helps promote growth. Thanks for having me at Five Star.

    It is a great feeling knowing I am surrounded at Five Star by professionals who have the same high ethical standards that I hold myself to. We work together to resolve concerns and to plan for the future of the company, my community and my professional development.

    I have been working for Five Star at the Remington Club for thirteen years. As a nurse, I appreciate their core values and commitment to excellence. Five Star sets itself apart by their standards. I am happy to be a part of such a wonderful organization.

    I have been in the aging services field for 16 years and feel very fortunate to be affiliated with one of the leaders in the Senior Housing industry. The amount support and resources available is unsurpassed. I appreciate the experience, knowledge, and caliber of my superiors and colleagues. I love what I do and am proud to represent 5 Star.

    I have had the pleasure of working for Five Star Senior Living Inc. for the past 13 years, and I have enjoyed the educational experiences and the opportunity for advancement. I started my career as an Executive Director and I have most recently been promoted to Divisional Vice President. I love the fact that we put people first and encourage our team members to grow. There is a unique spirit of advancement from within the company. I am so happy to be a part of this great organization!

    PAMELA SILVERIO, RN, BSN Director of Nursing for Remington Club
    PAMELA SILVERIO
    RN, BSN Director of Nursing for Remington Club
    DONNA M.BELL, Executive Director at Brandon Woods in Lawrence
    DONNA M.BELL
    Executive Director at Brandon Woods in Lawrence
    RAQUEL MATHEWS, Resident Service Director for Remington Club
    RAQUEL MATHEWS
    Resident Service Director for Remington Club
    KRISTEN KEARNAGHAN, Executive Director for Remington Club
    KRISTEN KEARNAGHAN
    Executive Director for Remington Club
    MELINDA SKIRVIN, Divisional Vice President, Eastern Division
    MELINDA SKIRVIN
    Divisional Vice President, Eastern Division
    Five Star Senior Living is an EEO Affirmative Action Employer. Learn more

    EEOC

    Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment. Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.

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