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Marketing Data Analyst

in Newton, MA

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Job Description Job Attributes+

  • Job ID

    1001805

  • Req ID

    101862BR

  • Job Category

    Sales Marketing

  • Career Area

    Corporate & Regional

  • Job Type

    Full-Time

  • Job Location

    Five Star Senior Living
    400 Centre Street
    Newton, MA 02458

Location Information

Five Star Senior Living's corporate headquarters are located in Newton, Massachusetts. Just 20 minutes outside of downtown Boston, the building features easy access to public transportation and the Massachusetts Turnpike.

Key Responsibilities

Marketing Data Analyst
Five Star Senior Living is seeking a Marketing Data Analyst to be an integral member of our newly re-imagined and growing marketing team. You will play a key role in informing, persuading, and influencing marketing and business strategies. A successful candidate will have the ability to help design and drive their strategic roadmap for large-scale actionable insights while working closely with senior leadership.
You are curious and ready to jump in, help build tools, dashboards, and workflows, and dig into analytics to help us meet our business goals. You will be our subject matter expert, analyzing and reporting on data across multiple platforms including, but not limited to Invoca, Salesforce, Hubspot, Google Tag Manager and Google Analytics. You will work closely with our marketing and sales enablement teams to better understand our data and actionable insights to inform critical decisions related to our marketing spend and growth goals. You are bold, build trust, are committed to excellence and hold yourself accountable.
Responsibilities:

  • Measure, monitor and provide insights on key performance metrics across marketing and sales platforms, including but not limited to Invoca, Salesforce, Hubspot, Google Tag Manager and Google Analytics
  • Drive analytic initiatives while partnering with stakeholders to deliver actionable analyses to identify areas of opportunity, including lead scoring targeting and quality
  • Produce weekly, monthly and annual reports on key metrics that get shared both internally to various groups and externally to shareholders
  • Provide analytical and technological support and consultation to key partners within the marketing organization, ranging from the executive level to our strategy teams.
  • Collaborate with key stakeholders in sales and marketing to design, test, and implement integrations or new programs that help drive towards business goals
  • Design and manage efficient tools, workflows, and processes that support sales and marketing teams
  • Manage sales and marketing data; monitor data quality, partner with teams to identify issues and improve data
  • Provide regular campaign reporting and analysis and detail areas of opportunity to enhance performance against campaign/program objectives
  • Perform analysis into specific marketing channels to understand the conversion funnel and its underlying drivers and provide optimization recommendations
  • Run and improve effective strategy performance tracking, ensuring that strategies are performing as expected and promptly feeding back learning into strategy and / or policy changes.
  • Develop performance indicators and benchmarks, communicate trends and analyze unexpected variances
Skills Required:
  • To be successful in this role, the qualified individual needs to demonstrate:
    • Quantitative analytical skills
    • Business metrics understanding
    • Methods for measuring business performance
    • Web, email, social and search insights experience
    • Segmentation and brand strategy knowledge
  • Excellent project management skills with the ability to consistently meet established goals while balancing competing priorities and timelines
  • Superb collaboration, presentation, and interpersonal skills required
Experience Required
  • 5+ years experience in a data-driven or analytical role required (preferably in sales, marketing, or operations)
  • Experience working with a CRM (ie Salesforce) and marketing automation (Pardot, Hubspot, etc.), or similar tools required
  • Advanced Microsoft Excel experience required, including data management, manipulation, analytics, and visualization
  • Able to be both strategic and tactical, with strong analytical, problem-solving and conceptual skills
  • Demonstrated ability to communicate complex concepts in a compelling, concise and creative way
  • Ability to quickly learn new technologies and applications
  • Ability to work cross-functionally with multiple departments and geographically distributed teams

Shift/Hours

Daytime

Our Core Values

  • We Put People First
  • We Act With Integrity
  • We Mind the Business
  • We Listen, Then Act Decisively
  • We Work to be Our Best

About Five Star

Five Star Senior Living Inc., a national healthcare and senior living provider headquartered in Newton, Massachusetts, proudly offers the highest quality service and care with the warmth and hospitality of home. Founded in 2000, Five Star has two major operating division: Five Star Senior Living and AGEILITY Physical Therapy Solutions.

The Five Star Senior Living division includes more than 280 Independent Living, Assisted Living, Alzheimer's/Memory Care, Healthcare Centers with Skilled Nursing & Rehabilitation and Continuing Care Retirement Communities. With communities in over 30 states and more than 25,000 team members, Five Star is committed to maximizing our residents' independence and enhancing their lifestyles.

The Ageility division provides both inpatient and outpatient services to over 150 communities. These services are provided both within Five Star and to customers externally. We offer Physical, Occupational and Speech Therapy Services. Our specialty programs includes our Step up to Stop falls Program, "Connections" our memory care therapy program, and our executive functioning program that focuses on cognitive strategies aimed at keeping our residents independent in areas such as medication management and house hold functions.

EEOC

Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment. Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.

JOB LOCATION

400 Centre Street
Newton, MA  02458

Perks & Benefits

  • Health
    Health
  • Dental
    Dental
  • Vision
    Vision
  • Life Insurance
    Life Insurance
  • Voluntary Insurance
    Voluntary Insurance
  • PTO
    PTO
  • Tuition
    Tuition
  • 401K Retirement Savings Plan
    401K Retirement Savings Plan
  • Medical and Dependent Care FSA
    Medical and Dependent Care FSA

Saved Jobs

    HEAR FROM OUR TEAM MEMBERS

    I have only been at Five Star for a short while, but I have not regretted that decision. The staff is friendly, and I fell in love with my residents from the moment I first walked in. Five Star recognizes each of their employees' unique abilities and helps promote growth. Thanks for having me at Five Star.

    It is a great feeling knowing I am surrounded at Five Star by professionals who have the same high ethical standards that I hold myself to. We work together to resolve concerns and to plan for the future of the company, my community and my professional development.

    I have been working for Five Star at the Remington Club for thirteen years. As a nurse, I appreciate their core values and commitment to excellence. Five Star sets itself apart by their standards. I am happy to be a part of such a wonderful organization.

    I have been in the aging services field for 16 years and feel very fortunate to be affiliated with one of the leaders in the Senior Housing industry. The amount support and resources available is unsurpassed. I appreciate the experience, knowledge, and caliber of my superiors and colleagues. I love what I do and am proud to represent 5 Star.

    I have had the pleasure of working for Five Star Senior Living Inc. for the past 13 years, and I have enjoyed the educational experiences and the opportunity for advancement. I started my career as an Executive Director and I have most recently been promoted to Divisional Vice President. I love the fact that we put people first and encourage our team members to grow. There is a unique spirit of advancement from within the company. I am so happy to be a part of this great organization!

    PAMELA SILVERIO, RN, BSN Director of Nursing for Remington Club
    PAMELA SILVERIO
    RN, BSN Director of Nursing for Remington Club
    DONNA M.BELL, Executive Director at Brandon Woods in Lawrence
    DONNA M.BELL
    Executive Director at Brandon Woods in Lawrence
    RAQUEL MATHEWS, Resident Service Director for Remington Club
    RAQUEL MATHEWS
    Resident Service Director for Remington Club
    KRISTEN KEARNAGHAN, Executive Director for Remington Club
    KRISTEN KEARNAGHAN
    Executive Director for Remington Club
    MELINDA SKIRVIN, Divisional Vice President, Eastern Division
    MELINDA SKIRVIN
    Divisional Vice President, Eastern Division
    Five Star Senior Living is an EEO Affirmative Action Employer. Learn more

    EEOC

    Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment. Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.

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