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Senior Content Writer

in Newton, MA

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Job Description Job Attributes+

  • Job ID

    1057583

  • Req ID

    107367BR

  • Job Category

    Sales Marketing

  • Career Area

    Corporate & Regional

  • Job Type

    Full-Time

  • Job Location

    Five Star Senior Living
    400 Centre Street
    Newton, MA 02458

Location Information

Five Star Senior Living's corporate headquarters are located in Newton, Massachusetts. Just 20 minutes outside of downtown Boston, the building features easy access to public transportation and the Massachusetts Turnpike.

Key Responsibilities

Summary:

Five Star Senior Living is looking for a senior writer who can write with empathy and in celebration of the human spirit to develop meaningful and engaging content for our older adult audience. As a key member of the content team, you will develop consumer-focused content that enhances our audiences’ online experience, embodies our brand and drives increased consumer engagement. You will enrich our websites with new blog posts, unique senior living community content and persona-focused guides and ebooks. You’ll flex your creative muscle building brand strategy, ad concepts and ad copy. And you’ll dig into both quantitative and qualitative data to discover what resonates and doesn’t, and to continually iterate accordingly.

If you’re bold, committed to excellence, enjoy writing human-centric content – and want to play an integral role in our newly re-imagined and growing marketing team – we’d like to meet you. Feel free to share samples of your work or a portfolio of your published articles, along with your application.

Responsibilities:

  • Write web content for our corporate website, 140+ senior living community websites and related brand websites that speaks directly to our personas with empathy and passion
  • Develop content for email nurture campaigns that help our key audiences develop a deeper understanding of key issues in their journey and engage with Five Star as a trusted advisor
  • Research concepts and interview residents and team members to develop unique and memorable blog content
  • Help develop style guides and strategy for emerging sub-brands in our portfolio
  • Produce ad concepts and copy for digital campaigns that resonate with our audience and increase consumer demand for our offerings
  • Partner with our digital agency to develop and maintain SEO across our sites
  • Identify customers’ needs and gaps in our content and recommend new topics to continuously strive towards business goals and audience needs
  • Ensure all-around consistency (style, fonts, images and tone)

Requirements:

  • Proven work experience as a writer with a portfolio of published articles
  • Experience doing research using multiple sources
  • Excellent writing and editing skills in English
  • Understanding of websites and their role in the digital marketing ecosystem
  • Some hands-on experience with Content Management Systems (e.g. WordPress or Drupal)
  • Ability to meet deadlines
  • BSc in Marketing, English, Journalism or related field
  • Ability to manage and prioritize multiple projects, meeting deadlines in a fast-paced environment

Other:

The culture at Five Star is built on our shared core values – People First, Integrity, Mindful, Listen and Work to Be Our Best. Within that framework, we want to include positive collaboration, proactive problem solving and relentless curiosity. Positive collaboration means that we work together and make decisions for the greater good - with open, honest and respectful communication. Proactive problem-solving means that we come to the table with ideas, recommendations and solutions - instead of sitting back and waiting for others to raise an issue or fix a problem for us. Relentless curiosity means that we continually strive to improve, learn and grow by asking questions, seeking knowledge and stretching beyond our comfort zone.

Shift/Hours

Daytime

Our Core Values

  • We Put People First
  • We Act With Integrity
  • We Mind the Business
  • We Listen, Then Act Decisively
  • We Work to be Our Best


Five Star Senior Living and Ageility are operating divisions of AlerisLife, a provider of an evolving portfolio of residential and lifestyle services to older adults who want to live life to the fullest. We are approximately 10,000 team members serving in 29 states as well as our corporate AlerisLife headquarters located outside of Boston. Together, we’re assembling a suite of best-in-class products and services to inspire joyful living in a growing range of settings.


About Five Star

The Five Star Senior Living division includes independent living, assisted living and Alzheimer's/memory care communities across the United States. When you join Five Star, you become part of a family where you’ll be supported in your efforts, offered guidance in your career and celebrated for your unique talents. We’re a team of dedicated professionals who make it possible for older adults to live their healthiest, happiest and most fulfilling lives. We hope you can join us and be part of an amazing team!


EEOC

Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment. Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.


Vaccine Requirements
Please note that AlerisLife and its subsidiaries require COVID-19 vaccination and/or proof of COVID-19 vaccination for all employees as a condition of employment, subject to medical, religious or other accommodations or exemptions required by law. We believe this requirement is vital to keeping everyone at AlerisLife and in our communities safe. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager.

JOB LOCATION

400 Centre Street
Newton, MA  02458

Perks & Benefits

  • Health
    Health
  • Dental
    Dental
  • Vision
    Vision
  • Life Insurance
    Life Insurance
  • Voluntary Insurance
    Voluntary Insurance
  • PTO
    PTO
  • Tuition
    Tuition
  • 401K Retirement Savings Plan
    401K Retirement Savings Plan
  • Medical and Dependent Care FSA
    Medical and Dependent Care FSA

Saved Jobs

    HEAR FROM OUR TEAM MEMBERS

    I have only been at Five Star for a short while, but I have not regretted that decision. The staff is friendly, and I fell in love with my residents from the moment I first walked in. Five Star recognizes each of their employees' unique abilities and helps promote growth. Thanks for having me at Five Star.

    It is a great feeling knowing I am surrounded at Five Star by professionals who have the same high ethical standards that I hold myself to. We work together to resolve concerns and to plan for the future of the company, my community and my professional development.

    I have been working for Five Star at the Remington Club for thirteen years. As a nurse, I appreciate their core values and commitment to excellence. Five Star sets itself apart by their standards. I am happy to be a part of such a wonderful organization.

    I have been in the aging services field for 16 years and feel very fortunate to be affiliated with one of the leaders in the Senior Housing industry. The amount support and resources available is unsurpassed. I appreciate the experience, knowledge, and caliber of my superiors and colleagues. I love what I do and am proud to represent 5 Star.

    I have had the pleasure of working for Five Star Senior Living Inc. for the past 13 years, and I have enjoyed the educational experiences and the opportunity for advancement. I started my career as an Executive Director and I have most recently been promoted to Divisional Vice President. I love the fact that we put people first and encourage our team members to grow. There is a unique spirit of advancement from within the company. I am so happy to be a part of this great organization!

    PAMELA SILVERIO, RN, BSN Director of Nursing for Remington Club
    PAMELA SILVERIO
    RN, BSN Director of Nursing for Remington Club
    DONNA M.BELL, Executive Director at Brandon Woods in Lawrence
    DONNA M.BELL
    Executive Director at Brandon Woods in Lawrence
    RAQUEL MATHEWS, Resident Service Director for Remington Club
    RAQUEL MATHEWS
    Resident Service Director for Remington Club
    KRISTEN KEARNAGHAN, Executive Director for Remington Club
    KRISTEN KEARNAGHAN
    Executive Director for Remington Club
    MELINDA SKIRVIN, Divisional Vice President, Eastern Division
    MELINDA SKIRVIN
    Divisional Vice President, Eastern Division
    Five Star Senior Living is an EEO Affirmative Action Employer. Learn more

    EEOC

    Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment. Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.

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