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Social Media Manager

in Newton, MA

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Job Description Job Attributes+

  • Job ID

    1001817

  • Req ID

    101865BR

  • Job Category

    Sales Marketing

  • Career Area

    Corporate & Regional

  • Job Type

    Full-Time

  • Job Location

    Five Star Senior Living
    400 Centre Street
    Newton, MA 02458

Location Information

Five Star Senior Living's corporate headquarters are located in Newton, Massachusetts. Just 20 minutes outside of downtown Boston, the building features easy access to public transportation and the Massachusetts Turnpike.

Key Responsibilities

Are you a passionate social media guru looking for the opportunity to bring your skills to a purpose-driven company where the depth of stories to share are endless? Would you like to be part of a successful, collaborative and growing marketing team focused on improving the lives of older adults? If you are a go-getter, and if this opportunity sounds like your next step, we should talk.

Five Star Senior Living is looking for a social media manager who will create our social vision and adeptly develop our social channel strategy, leveraging audience segmentation, data benchmarks and KPIs and deploying analysis to assure social growth and engagement as part of our broader marketing strategy. The strategies and content calendars you develop will show a clear understanding of our audience needs, company’s value and how audiences engage differently across channels. Working with teams across the organization, you will find stories and create engaging social posts that give our audiences a captivating view into the lifestyles and values of our company, its customers and its team members. You’ll flex your creative muscle to develop new social campaigns and channel strategies that increase the number and quality of our followers. And you’ll dig into both quantitative and qualitative data to discover what resonates and doesn’t, and to adjust strategy and content accordingly.

If you’re bold, committed to excellence, enjoy exploring and sharing human-centric content – and want to play an integral role in our newly re-imagined and growing marketing team – we’d like to meet you. Feel free to share samples of your work along with your application.

Responsibilities

  • Develop a corporate social media strategy and calendar focused on company goals and audience needs, understanding how we connect with different audiences across channels
  • Create, schedule and monitor social posts across our corporate social media channels
  • Guide team members at our 130+ senior living communities in delivering engaging and meaningful social media content on their community social sites
  • Connect with corporate and community teams to collect and develop content that speaks to our various personas with empathy and passion
  • Continually build your understanding of the senior living competitive landscape and our company goals and programs, and determine how our social posts fit within that ecosphere
  • Develop campaigns that increase engagement and expand the number and quality of followers on key social channels
  • Monitor comments and continually update our playbook on how to address common questions and remarks
  • Partner with content director and ad agency in development, monitoring and evaluation of social ads
  • Develop easy-to-understand monthly reports that outline growth, gaps and key learnings
Requirements
  • Proven work experience as a social media manager who builds engagement and generates results
  • Strong understanding of both social media and marketing strategy, including how to identify and communicate to key audiences to improve engagement
  • Excellent communication, writing and organizational skills
  • BSc in Marketing, English, Journalism or related field
  • Ability to manage and prioritize multiple projects, meeting deadlines in a fast-paced environment

Shift/Hours

Daytime

Our Core Values

  • We Put People First
  • We Act With Integrity
  • We Mind the Business
  • We Listen, Then Act Decisively
  • We Work to be Our Best

About Five Star

Five Star Senior Living Inc., a national healthcare and senior living provider headquartered in Newton, Massachusetts, proudly offers the highest quality service and care with the warmth and hospitality of home. Founded in 2000, Five Star has two major operating division: Five Star Senior Living and AGEILITY Physical Therapy Solutions.

The Five Star Senior Living division includes more than 280 Independent Living, Assisted Living, Alzheimer's/Memory Care, Healthcare Centers with Skilled Nursing & Rehabilitation and Continuing Care Retirement Communities. With communities in over 30 states and more than 25,000 team members, Five Star is committed to maximizing our residents' independence and enhancing their lifestyles.

The Ageility division provides both inpatient and outpatient services to over 150 communities. These services are provided both within Five Star and to customers externally. We offer Physical, Occupational and Speech Therapy Services. Our specialty programs includes our Step up to Stop falls Program, "Connections" our memory care therapy program, and our executive functioning program that focuses on cognitive strategies aimed at keeping our residents independent in areas such as medication management and house hold functions.

EEOC

Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment. Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.

JOB LOCATION

400 Centre Street
Newton, MA  02458

Perks & Benefits

  • Health
    Health
  • Dental
    Dental
  • Vision
    Vision
  • Life Insurance
    Life Insurance
  • Voluntary Insurance
    Voluntary Insurance
  • PTO
    PTO
  • Tuition
    Tuition
  • 401K Retirement Savings Plan
    401K Retirement Savings Plan
  • Medical and Dependent Care FSA
    Medical and Dependent Care FSA

Saved Jobs

    HEAR FROM OUR TEAM MEMBERS

    I have only been at Five Star for a short while, but I have not regretted that decision. The staff is friendly, and I fell in love with my residents from the moment I first walked in. Five Star recognizes each of their employees' unique abilities and helps promote growth. Thanks for having me at Five Star.

    It is a great feeling knowing I am surrounded at Five Star by professionals who have the same high ethical standards that I hold myself to. We work together to resolve concerns and to plan for the future of the company, my community and my professional development.

    I have been working for Five Star at the Remington Club for thirteen years. As a nurse, I appreciate their core values and commitment to excellence. Five Star sets itself apart by their standards. I am happy to be a part of such a wonderful organization.

    I have been in the aging services field for 16 years and feel very fortunate to be affiliated with one of the leaders in the Senior Housing industry. The amount support and resources available is unsurpassed. I appreciate the experience, knowledge, and caliber of my superiors and colleagues. I love what I do and am proud to represent 5 Star.

    I have had the pleasure of working for Five Star Senior Living Inc. for the past 13 years, and I have enjoyed the educational experiences and the opportunity for advancement. I started my career as an Executive Director and I have most recently been promoted to Divisional Vice President. I love the fact that we put people first and encourage our team members to grow. There is a unique spirit of advancement from within the company. I am so happy to be a part of this great organization!

    PAMELA SILVERIO, RN, BSN Director of Nursing for Remington Club
    PAMELA SILVERIO
    RN, BSN Director of Nursing for Remington Club
    DONNA M.BELL, Executive Director at Brandon Woods in Lawrence
    DONNA M.BELL
    Executive Director at Brandon Woods in Lawrence
    RAQUEL MATHEWS, Resident Service Director for Remington Club
    RAQUEL MATHEWS
    Resident Service Director for Remington Club
    KRISTEN KEARNAGHAN, Executive Director for Remington Club
    KRISTEN KEARNAGHAN
    Executive Director for Remington Club
    MELINDA SKIRVIN, Divisional Vice President, Eastern Division
    MELINDA SKIRVIN
    Divisional Vice President, Eastern Division
    Five Star Senior Living is an EEO Affirmative Action Employer. Learn more

    EEOC

    Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment. Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.

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